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First Course: Curl Your Fingers
Abstract: ELCA tests the waters of TV advertising.
If you watch the Travel Channel between September 29 and October 12, you might see a television ad for the ELCA.
According to Kristi S. Bangert, executive director, ELCA Communication Services, the limited run of television spots is intended to
give ELCA members an idea of what it would be like to see this church's ministry stories being told in a very public way. We hope that through television, billboards and print media, members of the ELCA will be equipped to own and tell this church's story, the story of what God is doing in us and through us for the sake of the world.
The ad campaign is made possible in part by a grant from Thrivent.
The ads are also featured in the Our Brand section of the ELCA web site.
We'd feel much better about this if there were some assurance that no fingers were lost in the cutting of those carrots.
